Meet your client services team

With specific emphasis on Art Museums, Gardens & Parks, Science, History & Children’s Museums, and other Nonprofits, Daniller + Company has provided services exclusively to nonprofit organizations since 1999. To ensure that your organization gets the in-depth attention it deserves, we maintain an expert core leadership team that directs more than 20 fundraising professionals—copywriters, production coordinators, and reporting and analysis staff.

  • Mae Daniller

    President

    Mae Daniller has established specialties, including development and membership campaigns, organizational assessments, and strategic planning for membership and annual fund growth.

    Daniller + Company evolved out of Rove + Company, a premier consulting firm that served for more than 20 years as a fund development and direct mail consultant to more than 50 nonprofit organizations, as well as numerous political campaigns. Mae served as Vice President of Rove + Company and was the main architect of its nonprofit client division.

    Mae previously served for eight years as Director of Development and Marketing at the National Wildflower Research Center (now the Lady Bird Johnson Wildflower Center), where she architected and increased its membership program from 600 to 25,000+ members.

    Her extensive track record as a successful development professional, combining motivational skills, clear planning, and results-oriented fundraising provides valuable experience to her clients. Together with her performance in managing award-winning communications programs, Mae brings creative insight and expertise to every project.

    Considered by her peers to be one of the top membership consultants in the nation, Mae is a sought-after speaker at national professional conferences, including the American Association of Museums (AAM), Art Museum Membership Managers Conference, and the annual AFP/DMAW Bridge Conference in Washington, D.C. Mae is a member of the Austin chapter of the Association of Fundraising Professionals, as well as the Association of Direct Response Fundraising Counsel, American Association of Museums, the American Public Gardens Association, and the Alliance of Nonprofit Mailers.

    Mae is a graduate of the University of Cape Town, South Africa. Prior to moving to Austin, she was the Publications and Curriculum Manager at Stanford University, California.

    When she’s not busy being creative for clients, you’ll find her creativity extended to her friends and family through her culinary skills. She also enjoys digging in the dirt in her native plant garden—in the company of Shiloh, her fabulous Samoyed.

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  • Martha Ernst

    Of Counsel

    Martha joined the Daniller team in 2000, working to promote high returns for clients. Her background in marketing, combined with her in-depth knowledge of list strategies, audience segmentation, and analytics, ensures Daniller + Company’s clients achieve maximum fundraising results.

    Her career with nonprofits started with service as a board member and volunteer for several well-known organizations in Austin, Texas. Martha has served on the boards of the Junior League of Austin and the Settlement Home, chaired the S’more Soiree for the Girls Scouts of Central Texas, and served on the Gala Committee for the Long Center for the Performing Arts.

    Martha’s background as a volunteer and board member, combined with her extensive experience in marketing and sales, provides an effective platform to work effectively with nonprofit organizations to build successful membership and annual giving programs.

    Martha frequently speaks and leads discussions on list strategy and direct marketing techniques for local and national organizations.

    Prior to joining Daniller + Company, Martha was a leader in international sales and management with Marinex International and with Procter and Gamble, where she developed and managed key accounts.

    Martha is a graduate of Southern Methodist University with a degree in business. She earned her MBA in Marketing from St. Edward’s University, where she was honored as a member of Delta Mu Theta. She earned her designation as a Certified Fund Raising Executive (CFRE) in 2006.

    Martha and her husband, Cliff, are actively involved with the vibrant arts community in Austin—as patrons, performers, and general lovers of being out and about.

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  • Suzy Robbins

    Vice President of Creative Services

    Suzy brings insight and creativity to the special challenges faced by small nonprofits and visitor-based institutions. Her experience, imagination, and in-depth knowledge is what gives Daniller + Company’s clients an edge in achieving their fundraising goals.

    Suzy’s extensive work in membership, multi-platform marketing, communications, visitor services, volunteer coordination, and fundraising for annual and capital campaigns has helped raise tens of millions of dollars and wide public awareness and support for a range of nonprofit organizations.

    Prior to joining Daniller + Company, Suzy served as Development Director for Wonders & Worries, where she was responsible for the creation of the development and communications divisions for the start-up nonprofit. She was Director of Development and Marketing for the Bob Bullock Texas State History Museum, where she helped launch the $80 million Museum and managed all development, marketing, special events, and visitors’ services efforts for the institution’s first three years. She earned extensive hands-on experience as the Membership Manager at St. Louis Science Center and in multiple development and visitor services roles at the Memphis Zoo.

    She lives in Austin with her journalist husband, Kevin, and two active children.

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  • Sara Jane Fogarty

    Director of Client Services

    Sara Jane Fogarty is the Director of Client Services and joined Daniller + Company in 2014. She works closely with Project Managers to ensure client needs are met on time and on budget, and collaborates with the creative team to develop dynamic campaigns that accurately represent the organization and achieve maximum results.

    Sara Jane provides a personal touch when working with clients and serves as their go-to person to answer questions, problem-solve, and disperse critical information. She manages schedules for copywriters and designers, putting her enthusiasm for deadlines to work and making sure the right team is collaborating on each project in a timely manner. With social media and email marketing certifications, Sara Jane also directs digital strategy for Daniller + Company.

    Prior to joining the Daniller team, Sara Jane worked in fundraising and event development for nonprofits, including the American Cancer Society and Invisible Children. Her nonprofit experience was broadened through prominent volunteer roles with the Young Women’s Alliance and CASA of Travis County. Currently, she serves on the Young Professionals Board for Girls on the Run Atlanta.

    Outside of the office, you might find Sara Jane logging miles in her running shoes, exploring the city with her husband and two springer spaniels, or getting lost in a good book.

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  • Sue MacLaren

    Director of Analytics

    Sue has 25 years of experience using marketing analytics to improve direct marketing programs at for-profit and nonprofit organizations. She leverages her hands-on knowledge of database functionality, coupled with her expertise in using analytics, to help clients make data-driven decisions. She is passionate about using analytics to find the stories hidden in the data and providing actionable steps to help achieve program goals.

    Sue joined Daniller + Company in July 2022, following eight years at the Museum of Science in Boston as Senior Director, Membership. In addition to her analytics and database marketing experience, she brings a comprehensive understanding of the joys and challenges of running a large membership program. While at the Museum, Sue worked closely on the organization’s transition to and use of Tessitura, used data-driven decision making to roll out profitable price increases and benefit changes, and oversaw a robust auto-renewal program with over 45% of members enrolled.

    Prior to the Museum of Science, Sue ran direct marketing programs at Fidelity Investments, UpToDate/Wolters Kluwer Health, and the National Fire Protection Association. She began her career in database marketing, working with nonprofit clients at Epsilon.

    Sue has a BA in English and Psychology from Colgate University and an MS in Marketing Analytics from Bentley University, where she also has done coursework toward a graduate certificate in User Experience.

    When she’s not working, Sue loves to spend time outside cycling, hiking, skiing, and traveling on photography workshops. She also enjoys reading and supporting local theater in Cambridge and Boston. To explore another side of philanthropy, Sue is a member of The Philanthropy Connection, a collective giving organization in Boston.

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  • Cait Watkins

    Director of Operations

    Cait joins Daniller + Company with over 10 years of nonprofit fundraising experience and expertise in digital marketing, social media and peer-to-peer fundraising. She leads business operations, budgeting, and production processes to keep things running smoothly at Daniller + Company. She has been around the nonprofit fundraising block, both in-house at organizations like American Cancer Society, Best Friends Animal Society, and Center for Food Safety, and at the agency level working with 15 nonprofit clients at Charity Dynamics.

    Cait is a native of Austin, Texas, and when she’s not working, you can find her two-stepping at the honky-tonk, playing with her tripawd rescue dog Jolene, and keeping up with her baby boy.

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  • Caitlin Roetheli

    Associate Director of Analytics & Production

    Caitlin is dedicated to working with clients to create high-performing campaigns that best represent the organization and achieve maximum results. She uses her wide-ranging experience to be hands-on during all phases of client projects, from strategy and scheduling to coordinating project development, managing production, and diving deep into campaign reporting and analysis.

    Since joining Daniller + Company in 2014, Caitlin has gained extensive experience in setting up and managing acquisition campaigns, membership renewal and upgrade programs, and fine-tuning projects based on extensive analytics, helping clients grow their membership programs most effectively.

    Her passion for nonprofits and the arts aids her in working closely with a wide spectrum of clients, including the Guggenheim Museum and Foundation, the Atlanta Botanical Garden, and Caritas of Austin.

    When not in the office, Caitlin enjoys exploring what the city of Austin offers, including the great variety of food, cultural experiences, and outdoor adventures, plus volunteering with local organizations. She has many passions and is always ready to talk about travel, knitting, gardening, quilting, curling, and her pets: goofy dog Frito and orange tabby cat Birdie.

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  • Beth Gugliotti

    Sr. Data Marketing Manager

    Beth focuses her efforts on managing clients’ data files, including direct mail campaigns. She is responsible for coordinating external rental and exchange lists, analyzing client data, and managing the mail merge process from start to finish. Beth ensures the mail merge process is completed according to schedule, performing quality control measures to validate data accuracy.

    Beth works directly with several Daniller + Company clients, including the National Museum of Women in the Arts’ renewal and upgrade programs.

    She works closely with data providers, performing ad hoc marketing data analysis for quality control. Her direct marketing experience ensures clients are receiving high-quality mail data files essential for a successful marketing campaign.

    Prior to joining Daniller + Company, Beth managed the direct marketing catalogue program at Golfsmith and most recently worked for Conclusive Strategies as a Marketing Analyst. At Conclusive, she consulted with clients to create marketing analytic tools, analyze responses, and develop strategic marketing plans.

    She has her bachelor’s degree and her MBA from Kent State University. She was a Girl Scout leader for her daughter’s troop and still loves to take her daughter and friends hiking or camping when they are home from college. She loves to read, travel, and kayak and enjoys live music. You can often find her taking her fur baby, Luna, for long hikes.

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  • Adam Sweeney

    Project Manager

    Adam joined the Daniller team in May 2016. Though involved in all aspects of his client’s projects, his efforts are chiefly focused on the creative side. He enjoys the collaborative process and thrives on creativity and building successful relationships with clients, vendors, and co-workers.

    Adam graduated from Millsaps College with a degree in Psychology. He spent a few years dabbling in the world of independent bookstores, learning just about everything he could about that world, before moving into and spending most of his career in the Pharmaceutical industry.

    Adam’s varied work history and interests are his greatest assets. He’s proud to consider himself “well-rounded,” striving to utilize his multifaceted experiences, interests, and personality to deliver not only a great product, but a great experience for his clients.

    When he’s not in the office, Adam can be seen chasing his three young children around Austin and the surrounding areas. When time allows, he’s a reader, writer, film buff, crazy sports fan, and first-edition book collector.

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  • Chris Anderson

    Project Manager

    Chris ensures accuracy and high quality in all our production processes. With her fine attention to detail, she proofreads materials that will go to print for clients, checks printer proofs, writes lettershop instructions, and ensures client mailings are produced, packaged, and mailed according to specifications.

    Prior to joining Daniller + Company in 2017, Chris worked in San Diego in publishing and as a bookkeeper, where she applied her attention to detail to numbers. With a background in journalism (and as an English major), Chris was extremely happy for the opportunity to join Daniller + Company, returning to her first love, the world of the written word.

    When she’s not working, Chris enjoys traveling, live music and theater, playing the piano, reading, going to the gym, and spending time with her family.

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  • Olivia Hillmer

    Project Manager

    Olivia works closely with clients and guides them through the Daniller + Company process. A creative problem solver with an eye for detail, she ensures projects move forward efficiently and achieve excellent results.

    Olivia joined Daniller + Company in 2022, following previous work in art exhibition and installation management for institutions and private collectors. Her experience in collaborating thoughtfully with stakeholders, managing schedules with finesse, and exceeding high standards carries through her work and allows her projects to shine. She gives special focus to seamlessly coordinating data files for direct mail campaigns.

    Outside of the office, Olivia loves teaching and taking dance classes, hiking with her partner and pup, and enjoying Austin’s many culinary options.

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  • Shiloh

    Prince of Daniller

    Quad-pawed, beautiful Shiloh is a eight-year-old Samoyed and member of the Daniller family. His magnificent thick, long white coat is the envy of both humans and canines.

    This peaceful, frequent workplace companion wanders [mostly] quietly from office-to-office on a constant quest to find the perfect resting spot or until someone gives him his favorite treat—an ice cube. Smart and the eternal people-pleaser, Shiloh’s gentle nature has a calming effect on the flurry of activity present on any given day at Daniller + Company.

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