Meet your client services team

With specific emphasis on Art Museums, Gardens & Parks, Science, History & Children’s Museums, and other Nonprofits, Daniller + Company has provided services exclusively to nonprofit organizations since 1999. To ensure that your organization gets the in-depth attention it deserves, we maintain an expert core leadership team that directs more than 20 fundraising professionals—copywriters, production coordinators, and reporting and analysis staff.

  • Mae Daniller

    President

    Mae Daniller is a nationally recognized leader in nonprofit fundraising strategy, known for driving transformative growth in membership and annual fund programs across leading cultural and mission-driven institutions. As Founder and President of Daniller + Company, Mae has built one of the nation’s premier fundraising consulting firms—trusted by top museums, zoos, gardens, and nonprofits to deliver data-driven, results-oriented campaigns that strengthen loyalty and revenue year after year.

    Before launching Daniller + Company, Mae served as Vice President of Rove + Company, where she led the firm’s nonprofit division and developed innovative direct response strategies for more than 50 organizations and numerous political campaigns. Earlier in her career, she was Director of Development and Marketing at the National Wildflower Research Center (now the Lady Bird Johnson Wildflower Center), where she grew membership from 600 to over 25,000 and established a nationally recognized program model.

    Mae is widely regarded as one of the top membership consultants in the country. Her expertise spans organizational assessment, strategic planning, campaign architecture, and creative communications that inspire giving. A frequent speaker at national conferences—including the American Alliance of Museums, the Art Museum Membership Conference, and the AFP/DMAW Bridge Conference—Mae is also an active member of the Association of Fundraising Professionals, the Association of Direct Response Fundraising Counsel, the American Public Gardens Association, and the Alliance of Nonprofit Mailers.

    A graduate of the University of Cape Town, Mae began her career at Stanford University as Publications and Curriculum Manager. Based in Austin, she balances her professional creativity with a love of cooking, gardening with native plants, and spending time with Shiloh, her Samoyed.

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  • Suzy Robbins

    Vice President of Creative Services

    Suzy brings insight and creativity to the special challenges faced by small nonprofits and visitor-based institutions. Her experience, imagination, and in-depth knowledge is what gives Daniller + Company’s clients an edge in achieving their fundraising goals.

    Suzy’s extensive work in membership, multi-platform marketing, communications, visitor services, volunteer coordination, and fundraising for annual and capital campaigns has helped raise tens of millions of dollars and wide public awareness and support for a range of nonprofit organizations.

    Prior to joining Daniller + Company, Suzy served as Development Director for Wonders & Worries, where she was responsible for the creation of the development and communications divisions for the start-up nonprofit. She was Director of Development and Marketing for the Bob Bullock Texas State History Museum, where she helped launch the $80 million Museum and managed all development, marketing, special events, and visitors’ services efforts for the institution’s first three years. She earned extensive hands-on experience as the Membership Manager at St. Louis Science Center and in multiple development and visitor services roles at the Memphis Zoo.

    She lives in Austin with her journalist husband, Kevin, and two young adult children.

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  • Sara Jane Fogarty

    Vice President of Client Services

    Sara Jane Fogarty is the Vice President of Client Services at Daniller + Company, where she has been helping nonprofit organizations grow since 2014. She leads Daniller’s team of all-star Project Managers and oversees new client onboarding to ensure every partnership starts strong and is set up for success. Sara Jane also drives strategy across accounts, bringing innovative techniques and out-of-the-box thinking to elevate campaigns and maximize revenue for Daniller’s 40+ visitor-based nonprofit clients.

    Known for her personal touch, she serves as a trusted resource for clients—answering questions, solving problems, and sharing critical insights throughout every phase of a project. She collaborates closely with Daniller’s creative team to develop dynamic campaigns that authentically represent each organization and supports the reporting team to ensure data is driving strategy at every turn. With certifications in email marketing and project management, she also leads Daniller’s email marketing to help clients connect with audiences across channels.
    Sara Jane is an experienced speaker, having presented webinars and in-person sessions for the American Museum Membership Conference, where she shares best practices in acquisition and renewal strategy. Before joining Daniller + Company, she worked in fundraising and event development for nonprofits including the American Cancer Society and Invisible Children. Her commitment to community extends beyond work through previous volunteer roles with the Young Women’s Alliance, CASA of Travis County, and Girls on the Run Georgia.
    Outside the office, you’ll likely find Sara Jane on an outdoor adventure with her family or immersed in a new book.

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  • Caitlin Roetheli

    Director of Analytics

    Caitlin is dedicated to working with clients to create high-performing campaigns that best represent the organization and achieve maximum results. She uses her wide-ranging experience to be hands-on during all phases of client projects, from strategy and scheduling to coordinating project development, managing production, and diving deep into campaign reporting and analysis.

    Joining Daniller + Company in 2014, Caitlin has extensive experience in all parts of direct mail projects from strategy and scheduling to coordinating project development, managing production, and diving deep into campaign reporting and analysis. Using extensive analytics to fine tune campaigns, Caitlin helps clients grow their membership programs most effectively.

    When not in the office, Caitlin enjoys exploring what the city of Austin offers, including the great variety of food, cultural experiences, and outdoor adventures, plus volunteering with local organizations. She has many passions and is always ready to talk about travel, knitting, gardening, quilting, curling, and her pets: dogs Frito and Pandy and orange tabby cat Birdie.

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  • Christi Woodard

    Associate Director of Data and Audience Strategies

    Christi joins Daniller + Company with over 30 years of direct response marketing experience in both the nonprofit and for-profit sectors. Having worked in multiple industries and on the client, list broker and agency sides, Christi brings tremendous experience and perspective to D+C.

    When she’s not in the office, Christi enjoys engaging in volunteer activities with the Junior League of Collin County, going to the gym, or relaxing at home with a jigsaw puzzle.

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  • Beth Gugliotti

    Sr. Data Marketing Manager

    Beth focuses her efforts on managing clients’ data files, including direct mail campaigns. She is responsible for coordinating external rental and exchange lists, analyzing client data, and managing the mail merge process from start to finish. Beth ensures the mail merge process is completed according to schedule, performing quality control measures to validate data accuracy.

    Beth works directly with several Daniller + Company clients.

    She works closely with data providers, performing ad hoc marketing data analysis for quality control. Her direct marketing experience ensures clients are receiving high-quality mail data files essential for a successful marketing campaign.

    Prior to joining Daniller + Company, Beth managed the direct marketing catalogue program at Golfsmith and most recently worked for Conclusive Strategies as a Marketing Analyst. At Conclusive, she consulted with clients to create marketing analytic tools, analyze responses, and develop strategic marketing plans.

    She has her bachelor’s degree and her MBA from Kent State University. She was a Girl Scout leader for her daughter’s troop and still loves to take her daughter and friends hiking or camping when they are home from college. She loves to read, travel, and kayak and enjoys live music. You can often find her taking her fur baby, Luna, for long hikes.

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  • Chris Anderson

    Associate Director, Production

    Chris ensures accuracy and high quality in all our production processes. With her fine attention to detail, she leads the team that proofreads materials that will go to print for clients, checks printer proofs, writes lettershop instructions, and ensures client mailings are produced, packaged, and mailed according to specifications, meeting Daniller's exacting standards.

    Prior to joining Daniller + Company in 2017, Chris worked in San Diego in publishing and as a bookkeeper, where she applied her attention to detail to numbers. With a background in journalism (and as an English major), Chris was extremely happy for the opportunity to join Daniller + Company, returning to her first love, the world of the written word.

    When she’s not working, Chris enjoys traveling, live music and theater, playing the piano, reading, going to the gym, and spending time with her family.

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  • Olivia Hillmer

    Senior Project Manager

    Olivia works closely with clients and guides them through the Daniller + Company process. A creative problem solver with an eye for detail, she manages campaigns efficiently and thoughtfully to achieve the best possible results.

    Olivia joined Daniller + Company in 2022, following previous work in art exhibition and installation management. She brings an understanding of the challenges and possibilities that cultural organizations face, along with expertise managing complex logistics, to her work in fundraising. Olivia also holds an MA in art history from Yale University.

    Outside of the office, Olivia loves dancing, reading, and hiking with her wife and pup.

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  • Quinn Hoinoski

    Associate Project Manager

    Quinn is an Associate Project Manager at Daniller + Company, where she coordinates directly with clients to execute successful campaigns. She also provides campaign reporting support to the analytics team and proofreads materials for other clients’ campaigns.

    Prior to joining Daniller + Company in 2025, Quinn had experience project managing online course video productions at The University of Texas at Austin. Quinn also produced online courses through her own production company for corporate clients—including LinkedIn Learning, where her courses have been viewed over 1 million times. She received her B.S. in Radio-TV-Film from UT Austin, where she specialized in post-production.

    In her spare time, she loves to go curling, watch (and make) movies, and spend time with friends.

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  • Drew Daniller-Varghese

    Principal

    Drew Daniller-Varghese is Principal at Daniller + Company, where he leads the firm’s finance and business operations, and partners with client teams on growth-minded, member-first strategies. He brings a creative, data-driven perspective to the work — applying audience insights, data, and integrated campaigns to strengthen fundraising and membership programs.

    He joins Daniller from Jasper.ai, where he was an early product management hire and helped shape the core product that led to a billion-dollar valuation. Previously, he helped grow several marketing technology and education startups, including Written and Aceable, and was a strategist and advisor to founders and small businesses as the Venture Fellow at Next Coast Ventures. Drew holds an MBA from The University of Texas at Austin’s McCombs School of Business and a bachelors cum laude in political science from Davidson College, where he played football. He lives in Austin with his family and cheers for U.S. Soccer, the Longhorns, and Austin FC.

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  • Martha Ernst

    Of Counsel

    Martha joined the Daniller team in 2000, working to promote high returns for clients. Her background in marketing, combined with her in-depth knowledge of list strategies, audience segmentation, and analytics, ensures Daniller + Company’s clients achieve maximum fundraising results.

    Her career with nonprofits started with service as a board member and volunteer for several well-known organizations in Austin, Texas. Martha has served on the boards of the Junior League of Austin and the Settlement Home, chaired the S’more Soiree for the Girls Scouts of Central Texas, and served on the Gala Committee for the Long Center for the Performing Arts.

    Martha’s background as a volunteer and board member, combined with her extensive experience in marketing and sales, provides an effective platform to work effectively with nonprofit organizations to build successful membership and annual giving programs.

    Martha frequently speaks and leads discussions on list strategy and direct marketing techniques for local and national organizations.

    Prior to joining Daniller + Company, Martha was a leader in international sales and management with Marinex International and with Procter and Gamble, where she developed and managed key accounts.

    Martha is a graduate of Southern Methodist University with a degree in business. She earned her MBA in Marketing from St. Edward’s University, where she was honored as a member of Delta Mu Theta. She earned her designation as a Certified Fund Raising Executive (CFRE) in 2006.

    Martha and her husband, Cliff, are actively involved with the vibrant arts community in Austin—as patrons, performers, and general lovers of being out and about.

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  • Shiloh

    Prince of Daniller

    Quad-pawed, beautiful Shiloh is a eight-year-old Samoyed and member of the Daniller family. His magnificent thick, long white coat is the envy of both humans and canines.

    This peaceful, frequent workplace companion wanders [mostly] quietly from office-to-office on a constant quest to find the perfect resting spot or until someone gives him his favorite treat—an ice cube. Smart and the eternal people-pleaser, Shiloh’s gentle nature has a calming effect on the flurry of activity present on any given day at Daniller + Company.

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