A crucial number to know is one of the hardest to calculate. Proper coding and tracking allows you to analyze your results and implement the best strategies for your renewal program.
You can access our handy renewal tracker here.
New member value
Calculate for 3 to 5 years to show acquisition’s long-term impact on member revenue.
Projected # of new members × renewal rate × renewal average gift
Current average member value
Create a strong membership marketing strategy based on each member’s cumulative average value.
Query your database for current members, then export all their giving: membership, annual fund, other donations, program revenue, gift membership, shop and café purchases, and capital campaign gifts.
Then calculate total revenue ÷ # of current members.
Members really do pay to visit
Members don’t visit for free. Find the average amount it costs a member to visit, each time.
Total member program revenue ÷ total # of member visits
Donors start as members
What percent of donors started as members?
# of donors whose first transaction was membership ÷ # of current donors
Ready to take the next step for your program?
Daniller + Company provides expert analytics, direct response fundraising services, and membership assessment for programs large and small. Contact us today!