Case Study: Brooklyn Museum

In March 2018, the Brooklyn Museum opened the outstanding David Bowie is exhibition, in its final stop of an international tour. Daniller + Company developed a direct mail campaign to capitalize on this not-to-be-missed experience and grow the Museum’s membership program.

The direct mail package was strategically timed to give recipients the inside scoop about the exhibition, as well as the opportunity to join and attend the members preview.

The direct mail package combined the vibrant David Bowie is style with the Brooklyn Museum’s brand. A combination of special offers was included to drive immediate response and encourage joining at higher levels.


The campaign exceeded the projected number of gifts by 36.56% and projected income by 41.94%. The campaign more than doubled the number of gifts and income received from the prior year’s acquisition campaign of a similar size.